Things I built as Product Owner or Product Director/Designer

BrandAI analyzes competitor attention data across search, social, and advertising channels to automatically generate strategic insights, eliminating weeks of manual analysis for McKinney Global Advertising.

ALVI AI-powered financial education app that uses conversational interface and psychographic profiling to deliver personalized investment content, achieving 80% user satisfaction and 12% lead conversion for TD Ameritrade.

Arcadia AI ethnographic research platform that accelerates customer journey mapping at scale, supporting $25M+ in new business wins for Havas Global.

Composer Search tool that unified incompatible legacy survey data systems into a single intuitive interface, enabling complex marketing analysis with drag-and-drop simplicity for data analysts using consumer data from MRI-Simmons.

Bob Dylan: The Cutting Edge - Studio A Revisited Interactive digital experience recreating Dylan's pivotal 1965-66 recording sessions, allowing users to explore multiple takes, remixes, and annotations from landmark albums like Highway 61 Revisited for Sony Music.

First Ad On The Blockchain Pioneering marketing campaign that embedded ASCII art directly into Bitcoin's blockchain using the OP_RETURN method and 68 linked transactions, generating 229% increase in social mentions for just $23.15 for TD Ameritrade. (And it was super fun to make!)